Expanded Export team
Purus is strengthening its international presence by welcoming Dale Reidy to the Export Team as Key Account Manager. Dale joined the company in May and will be responsible for supporting customers and distribution partners with focus on stainless steel drainage solutions.
Based in Dubai, United Arab Emirates, Dale will focus on building relationships with both existing and potential clients across the MENA region, developing distribution networks, implementing sales strategies and conducting product training.
Australian-born Dale brings more than 20 years of experience from construction projects. Throughout his career, he has worked closely with consultants, contractors and end users, most often advising on stainless steel channels and gullies for production facilities operated by some of the world’s leading food and beverage brands.
Although Dale is new to Purus, the connection goes back many years. Purus and Dale have known each other professionally for a long time, and when the opportunity arose to strengthen the export organisation, bringing him on board was a natural next step. Ahead of taking up his new role, Dale visited the company’s headquarters and production facilities in Sweden, where he gained deeper insight and training into the Purus product range, manufacturing processes and extensive customisation capabilities.
What attracted you to Purus, Dale?
“I have known Purus and its reputation for many years. What sets the company apart is its combination of Swedish quality, technical expertise and a strong focus on finding the right solution for each project. I am looking forward to the many opportunities ahead, helping customers meet specific design, installation and performance requirements.”
What will be your main focus moving forward?
“My priority is to support customers and partners throughout the region and help strengthen Purus’ local presence. Being close to the market allows us to better understand customer needs, provide technical guidance and ensure that the right drainage solution is selected for each application.”
Export Manager Niklas Jönsson sees the recruitment as an important step in the company’s continued growth.
“We are very pleased to welcome Dale to the team. His experience, market knowledge and presence in Dubai enable us to offer customers in the MENA region even closer support and more personal service. We know that Swedish quality is highly valued internationally. Our customers appreciate robust products, tailored solutions, easy installation and long service life. With Dale on board, we are even better positioned to support projects throughout the region.”